The Challenge.
Unsupervised is a book published to discuss the implications of our future, with the rise of Frontier Technologies such as Artificial Intelligence and Quantum Computing, aimed towards business leaders and investors. I was given the task to create a brand which adheres to the targeted audience, harmonising between a corporate and techy styles. A challenge that I experienced is that Wiley (the publisher) had already chosen a design for the book cover, so I had to work around this.
The Solution.
Keeping within the style of the pre-designed book cover, I managed to create a brand which reflected the ideas of corporate investments in technologies and the future. Working closely with the Marketing Team behind the book's release campaign, I was able to create eye catching visuals for Social Media Marketing as well as Print and Digital Advertising displayed across various Transport for London Stations.
Find Out More About Unsupervised
Visit the Unsupervised page on the EdenBase website to find out more about the Author, the company and to purchase your own copy if you're interested!