Perseus’s core goal is to provide B2B services into a variety eco-projects that reduce global carbon emissions via carbon credit purchases. On top of the actively reducing pollution, Perseus also provides professional consultancy and education to large businesses.
In addition to the above combined with Perseus’s PR/social media campaigns, businesses can continue to function at high capacity but retain sustainable emissions whilst raising awareness of global warming.
My brief was to create a brand and website which was able to reflect the business's values, mission and ethos while remaining professional, luxurious and elegant. My immediate idea was to encapsulate the major biomes and have a harmonious relationship between nature and luxury.
Focusing heavily on UX and the User Journey, I created a large scale website which is not easy to navigate but incredibly beneficial and optimal to ensure the end user has a positive experience using Perseus's services.
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Perseus Solutions has now been running a successful service since 2022 and have continued to use the assets and Brand Identity I created for them, leading to finding new customers.