MMO Fantasy is an online service where you can buy online credits for video games. Looking for a brand and website to adhere to their targeted demographic and create a long lasting relationship with returning customers. Their major problem was that their previous website had poor UX design as well as a weak brand.
I successfully refreshed their brand identity, leading MMO Fantasy to attract more gamers and appear significantly more professional. My main concern here was to create a User Journey that was optimised to work seamlessly with the business's slightly difficult process of buying and selling online game currency; this hugely increased the amount of return customers visiting MMO Fantasy.
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MMO Fantasy has had a surge in traffic and customers since they have launched their new website and brand, have a look at the website and find out more about them.