Addicted to Clean is a professional cleaning service company aiming to grow its brand identity with intentions to attract and engage potential clients. Given the task to create a brand which, not only reflects the business's commitment to attention to detail and high standards, but also something modern and slick which effectively catches the attention of the public. The client's specific requests were to keep the brand minimal and to emphasise the 'A' in addicted.
Aiming to have their brand targeted towards mid-sized corporate office spaces and events, I had the challenge of creating a modern, sleek brand which catches the attention of the viewer, while not standing out as a 'cleaning' brand. With the business name there were obvious obstacles, however through the use of subtle, clean colours and a geometric icon, I was able to create a brand the client was overjoyed and surprised with, especially considering it fit their ethos incredibly well - "At Addicted to Clean we don't just clean, we elevate."
